Communications Collateral for Gender Mela
Services
Client
Year
Website
Challenge
Kolkata Anandam wanted a fresh take on Designs that merges their social justice effort with their professionalism
In response to the dynamic shifts in the social justice sector, I decided to keep a minimal and clean design.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall experience.
Goal
I did intense market analysis, refined the message, and created a fresh new look to truly showcase their identity.
Gender Mela is a flagship public advocacy event organised by Kolkata Anandam for Equality and Justice. It is a public event that brings academics and marginalised people under the same roof. I focused on Typographic hierarchies, outputting a result that is easy to read and grabs attention.
Result
Gender Mela 2024 experienced increased visitor engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in participation. Kolkata Anandam now stands on a more robust foundation, embodying a stronger and more compelling presence, setting the stage for continued success in the non-profit market.
Making Academic Conferences Relevant Again
Making Academic Conferences Relevant Again
